Kudos to Niantic for Anticipating Storms of Liability in Its New AR Gaming Mechanic

Although mainstream media still propagates the narrative that Pokemon Go crashed and burned after it exploded onto the scene in July 2016, the truth is that the game remains quite popular, continues to plow new ground in location-based AR gaming. Niantic’s latest update to the game, released last week, not only adds a third set […]

Cleveland Roundtable Explores AR/VR Legal Issues

I was privileged to join several other legal scholars and AR/VR professionals at a roundtable discussion in Cleveland today. Organized by the First Amendment and the Arts Center at Case Western Reserve Law School and hosted by the EventWorks4D Hologram Studio, the event led off with a fascinating presentation from Philip Lelyveld, head of the […]

Will Pokemon Go Evolve Into Customer Confusion?

I’ve written at length about the potential for customer confusion arising from the association of digital advertisements with physical billboards and other commercial properties via augmented reality. It occurs to me, though, that the Pokemon Go phenomenon that began in July 2016 planted the seeds of a similar issue, albeit in a slightly different form […]

Update on Candy Lab AR v. Milwaukee

Filings, Reactions, and News Roundup from the Fight for Free Speech in Augmented Reality

It’s been about two and a half months since my client Candy Lab AR and I filed a First Amendment lawsuit challenging Milwaukee County’s attempt to regulate the publication of location-based augmented reality games. The Ordinance at issue was inspired by Pokemon Go players in county parks last year, but is drafted so broadly and […]

Legal and Regulatory Warnings for AR/VR Startups

Live-blogging from Augmented World Expo 2017

Yesterday afternoon I had the pleasure of presenting with Captain Joe Rampolla on Legal and Regulatory Updates at AWE 2017. The full video will be posted on AWE’s YouTube channel, but in the meantime, here’s a short summary of our presentation. Our three takeaways were (1) Disruption will be met with resistance; (2) Mo’ money, mo’ […]

When Cars Talk to Each Other, Will Driver Privacy Suffer?

Your privacy interest in the data collected by your car may seem like an abstract issue. After all, we typically think of such data being stored, if at all, within the vehicle itself. But what about when cars begin shouting their identifying information to the world? That’s exactly what’s about to start happening. In December […]

Get 45% Off Tickets to Augmented World Expo 2017

Are you considering attending AWE 2017 in Santa Clara? If so, use my unique discount code AWE7WASSOM to get 45% off tickets. AWE is the largest annual event dedicated to augmented reality and the technology that supports to augmented world, such as virtual reality, wearables, and the Internet of Things.

Game On: Candy Lab AR Files First Amendment Challenge to Milwaukee’s Pokemon Go-Inspired Ordinance

The first shot in the battle for free speech rights in augmented reality has been fired–and I’m proud to be the one who pulled the trigger. In prior posts, I have tracked Milwaukee County’s proposal and adoption of an ordinance regulating location-based augmented reality games. Written as a knee-jerk reaction to the number of people visiting […]

The Time Judge Gorsuch Brought Copyright Law Into the 21st Century

Good news: the newest nominee to the U.S. Supreme Court gets copyright law, including how it does–and doesn’t–apply to emerging forms of digital media. The 10th Circuit’s 2008 decision in Meshwerks v Toyota Motor Sales USA, Inc.–which Judge Neil Gorsuch wrote–is one I’ve cited in this blog several times. Of course, it’s one that comes to mind […]