Today the Internet Corporation for Assigned Names and Numbers (ICANN) released its list of more than 1900 new generic Top Level Domain (gTLD) applications. Many of the applications are unsurprising. For example, Apple has applied to register .APPLE; the Better Business Bureau has applied for .BBB; and so on. But others will be more contested. Three separate companies have applied to register .BEAUTY, 10 have applied for .ART, and 13 have applied for .APP.
If you are a trademark owner, you should review this list for gTLDs that may copy, conflict, or cause confusion with your trademarks. Also look for gTLDs foreshadowing content that may affect your industry as a whole, such as .HOTEL, .ENGINEERING, .ENERGY, .MEDICAL, .MEDIA, and so on.
My firm, Honigman, has been named by IP Law & Business magazine as one of the law firms “on the cutting edge, a go-to firm for the world’s most forward thinking companies” in trademark litigation, and is always ready to assist in this area.
[Thanks to my law partner Anessa Kramer for the tip.]