The Future of Augmented Advertising is Now

The Burger Wars Bring the Lanham Act Into a Brave New World

Déjà vu struck me today. A friend tipped me off to a new Burger King ad in Brazil that uses augmented reality to “burn” the ads of rival burger chains (principally McDonald’s). Consumers who follow through are rewarded with a free Whopper: This is a brand-new way of using AR to engage customers and target […]