Congress Praises AR’s Potential and Will Try to Stay Out of Its Way

Breaking Down the Senate's First Hearing on Augmented Reality

“They weren’t just playing a game; they were experiencing augmented reality.” That’s how North Dakota Senator and Committee Chairman John Thune summarized the experience of Pokemon Go players in remarks that opened Congress’ first hearing on augmented reality Wednesday. And it was an apt summary of the hearing itself. Before hearing testimony from five witnesses, […]

The First Congressional Hearing on Augmented Reality

When I launched my Augmented Legality blog in 2011, I didn’t know anyone outside a very select group of entrepreneurs and technologists who even knew what augmented reality was. But I shared with the members of that then-fledgling industry a vision that AR would soon revolutionize society as much as the internet had already done. […]

Second Life Redux: Another Perspective on Potentially Deceptive Advertising in Virtual Reality

Piotr Kulaga, a UX Analyst & Designer in Sydney, Australia, has been reading this blog about as long as anyone. His time in the digital media industry gives perspective, and he shared the following thoughts about my recent post on False Advertising in VR that I thought were worth sharing.  Here they are, reproduced from his […]

Website Owners Beware — Ignoring This Rule Could Leave You on the Hook for Someone Else’s Copyright Infringement

Every company whose website or other online service contains any third-party content needs to be aware of a new regulation issued by the U.S. Copyright Office. The new rule, which takes effect December 1, 2016, alters the hoops through which website owners and other internet service providers must jump in order to avoid being held […]

Virtual Reality Could Expose Automotive Companies to New Claims of False Advertising

This post also appears on Ahead of the Curve, the definitive law blog for navigating the automotive supply chain, from Warner Norcross & Judd LLP. Automotive suppliers and manufacturers around the world are getting in on the virtual and augmented reality bandwagon. The CEO of Jaguar Land Rover North America, for example, recently revealed that […]