Tweet This to Win … a #Nastygram From the NAD

As I’ve blogged about previously, the Federal Trade Commission takes a dim view of contests that encourage consumers to post a message in social media as a means of entering a contest. Its reasoning is that consumers aren’t necessarily endorsing a product or service because the genuinely like it, but rather just as a means to […]

International Summit on Augmented Reality in the Automotive Industry, Part 2: AR in Industrial Processes

This is the second of two posts on the Euroforum’s International Summit on Augmented Reality in the Automotive Industry that I attended in Cologne, Germany. Last week I wrote about the use of AR by drivers in cars. The great majority of speakers at this conference, however, were focused on much more immediate and practical–even if, perhaps, […]

International Summit on Augmented Reality in the Automotive Industry, Part 1: AR in Cars and the Augmented Driving Initiative

This week I had the privilege of speaking on the world stage for the trade group AugmentedReality.Org and its “Augmented Driving Initiative” (more on that below) on a key issue for the AR industry.  This was at Euroforum’s International Summit on Augmented Reality in the Automotive Industry, held in Cologne, Germany. This is the very first–but certainly not the last–event of its […]