First, They Came for the Doritos: AR Campaign Spurs Legal Complaint, With More to Come
It’s on. For real, this time. Unlike the prisoner lawsuit I discussed last month, a newly filed legal complaint raises non-imaginary (although certainly still-untested) legal theories concerning an actual, commercial use of augmented reality. AR litigation is now a cold, hard reality. And the result of this initial salvo could have a huge impact […]