“AR Assistant” As a Registered Trademark?

Imagine this scenario:   Developer: “Hey world, check out this new AR assistant I designed! You can talk to it and get helpful information from an augmented avatar.” Lawyer: “Sorry, AR ASSISTANT® is a registered trademark, and you just infringed it.” Developer: “Well, what else am I supposed to call a virtual assistant that you […]

Reality Barks, But Fails to Bite

Two recent lawsuits against AR/VR developers fall short

In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]

Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.

Date: February 16, 2018
Time: 12:00-1:00 p.m.
Event: Intellectual Property Seminar on IP in Augmented & Virtual Reality
Sponsor: Federal Bar Association - E.D. Michigan Chapter
Venue: Theodore Levin U.S. Courthouse
Location: 231 W. Lafayette
Detroit, MI 48226
USA
Public: Public
Registration: Click here to register.

The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!

Will Pokemon Go Evolve Into Customer Confusion?

I’ve written at length about the potential for customer confusion arising from the association of digital advertisements with physical billboards and other commercial properties via augmented reality. It occurs to me, though, that the Pokemon Go phenomenon that began in July 2016 planted the seeds of a similar issue, albeit in a slightly different form […]

The Time Judge Gorsuch Brought Copyright Law Into the 21st Century

Good news: the newest nominee to the U.S. Supreme Court gets copyright law, including how it does–and doesn’t–apply to emerging forms of digital media. The 10th Circuit’s 2008 decision in Meshwerks v Toyota Motor Sales USA, Inc.–which Judge Neil Gorsuch wrote–is one I’ve cited in this blog several times. Of course, it’s one that comes to mind […]

Website Owners Beware — Ignoring This Rule Could Leave You on the Hook for Someone Else’s Copyright Infringement

Every company whose website or other online service contains any third-party content needs to be aware of a new regulation issued by the U.S. Copyright Office. The new rule, which takes effect December 1, 2016, alters the hoops through which website owners and other internet service providers must jump in order to avoid being held […]

The New Axanar-Inspired Guidelines for Star Trek Fan Films

If you’ve been tuned at all to developments in the science fiction or intellectual property fields, you know that Paramount Pictures and CBS have been pursuing copyright infringement litigation against the producers of a Star Trek fan-fiction movie called Axanar. The fan/producers published the 20-minute teaser Prelude to Axanar on YouTube in August 2014 (which as of […]

Feeling Minnesota: Has Prince’s Right of Publicity Disappeared?

In the unlikely event that any West Coast celebrities out there had been considering a move to Minnesota, an article published today on WealthManagement.com will give them pause. It makes the insightful observation that the late artist Prince’s decision to remain domiciled in his home state may have cost his heirs (whoever they turn out to be) the […]