From the Archives: Augmented Reality as Free Speech

With the continued expansion of new AR-creation tools, I’ve been getting the question “Can I augment that?” a lot lately.  This post from April 2013 promises to be increasingly relevant in the near future. Does the First Amendment to the United States Constitution protect the right to augment reality? As with most legal questions about […]

Augmented & Wearable Solutions to IoT Privacy Concerns

Government regulators are only beginning to draw lines of privacy around data accumulated by the Internet of Things–that emerging collection of installed and wearable networked devices that were featured so prominently at CES 2014. But could these same devices end up being part of the privacy solution? In September 2013, the FTC took its first […]

Crime and Punishment in Online Gaming Communities (Guest Post)

Patrick B. McDonald is a graduate of the University of Detroit Mercy School of Law with a passion for the law of copyright and technology.  He writes on the topic with a focus on video games and interactive media at videogamelaw.wordpress.com. It’s no secret that online gaming communities aren’t the nicest places to be.  It […]

Is the Pentagon Laying the Foundation of an Augmented World?

The U.S. military gets around. It is deployed in every time zone on Earth, and must be prepared to deliver munitions with precision anywhere in the world, whenever called upon.  So it built the Global Positioning System of satellites to provide reliable geospatial coordinates both on earth and in orbit, and networked its computers together […]

Walking in Snow: iBeacon, BLE, and Privacy

One of the lesser-heralded features in iOS7 is “iBeacon,” Apple’s implementation of Bluetooth Low Energy (BLE) technology. To the extent anyone is talking about this yet, iBeacon has been seen as a rival to the Near Field Communication (NFC) technology used by Samsung, or a convenient way to pipe coupons into your phone.  But history […]

What Marketing Professionals Need to Know About Augmented Reality Law

Thursday night I was privileged to be part of a panel–together with Brian Mullins of daqri, Brian Bos of Mindshare, and Marty Wetherall of Fallon–presenting on augmented reality to the AdCraft Club of Detroit.  As the lawyer on the panel, many of the questions I fielded dealt with the legal issues that are likely to […]

Augmented Reality as Free Speech – A First Amendment Analysis

Does the First Amendment to the United States Constitution protect the right to augment reality? As with most legal questions about augmented reality (or “AR”), we can’t answer definitively, because no court has yet considered the issue.  But with consumer-level digital eyewear just around the corner, we will soon be faced with questions just like […]

Living in IPv6: What Happens When Everything & Everywhere Goes Online?

What happens when every physical object and place has an internet IP address?  This could happen in the very near future, and the impact on daily life could be profound. Several trends are already moving in that direction: Hardware: We already see RFID tags used to track the whereabouts of consumer goods.  Consumer electronics, vehicles, […]

A Trillion Points of Light? Taggants as Ubiquitous AR Markers – Part 1

The concept of painting the world with tiny taggants is too big for one blog post.  In this first part, I’ll describe what I mean by “ubiquitous marking.”  In the second, I’ll outline some of the legal issues that such an approach might raise. The nearly universal sentiment of those who spoke at the recent […]