The Future of Augmented Advertising is Now

The Burger Wars Bring the Lanham Act Into a Brave New World

Déjà vu struck me today. A friend tipped me off to a new Burger King ad in Brazil that uses augmented reality to “burn” the ads of rival burger chains (principally McDonald’s). Consumers who follow through are rewarded with a free Whopper: This is a brand-new way of using AR to engage customers and target […]

Pokemon Go Nuisance Settlement and the Future of Location-Based AR

Once again, Pikachu is leading us into the future of augmented reality. Since July 2016, the same month in which it first released Pokemon Go, Niantic has been dogged by lawsuits alleging trespass and nuisance. As I’ve previously reported, those cases (including one from my home county) were long ago consolidated into the class action In […]

Boyle’n Bulbasaurs! Pokemon Go Augments the Dockets of a Kentucky Courthouse

More proof that augmented reality is destined to affect all of society: according to a local newspaper in central Kentucky, a 21st-century version of the Hatfields and McCoys is playing out within the local Pokemon Go gaming community–and now the law is getting involved. It all began with a disagreement within the Boyle County, Kentucky […]

How to Win Half a Million Dollars from Magic Leap

3 Tips for Understanding Magic Leap's Independent Creator Program

If there’s one thing you can say about Magic Leap, it’s that the company is not afraid to spend money. Having already secured $2.3 billion in investment rounds for its recently launched Magic Leap One augmented reality headset, it is now running a contest to determine which independent AR developers it will invest in to […]

AR Developers: You Leap Too Far, You Leap Alone

Understanding Magic Leap's Creator Agreement

The AR world is justifiably abuzz about finally getting its hands on the Magic Leap One. This long-rumored device may not (yet) create immersive illusions of whales diving through gymnasium floors, but it does appear to be an important step forward in AR smartglasses technology, proving the naysayers wrong. Developers across the world have been […]

AR-Induced Trespass May Yet Be a Thing

Court Refuses to Dismiss Class Action Against Niantic

The following guest post was authored by Benjamin P. Nimphie, a J.D. candidate at Boston University School of Law and a 2018 Summer Associate at Warner Norcross + Judd LLP. If a tree falls in the forest, and no one is around to hear it, does it make a sound? By the same token, if a […]

Reality Barks, But Fails to Bite

Two recent lawsuits against AR/VR developers fall short

In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]

Plain Contractual Language: A Reality That Can’t Be Augmented

Learn the Lessons of Voorhees v. Tolia

Often, disputes between cutting-edge technology companies raise very common legal issues and are resolved by well-established law. After WNJ’s Emerging Media & Technologies team broke exciting new legal ground for the augmented reality industry in last year’s Candy Lab v. Milwaukee decision, a recent decision by the federal court in New Jersey reminds us that many […]

Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.

Date: February 16, 2018
Time: 12:00-1:00 p.m.
Event: Intellectual Property Seminar on IP in Augmented & Virtual Reality
Sponsor: Federal Bar Association - E.D. Michigan Chapter
Venue: Theodore Levin U.S. Courthouse
Location: 231 W. Lafayette
Detroit, MI 48226
USA
Public: Public
Registration: Click here to register.

The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!