Imagine this scenario: Developer: “Hey world, check out this new AR assistant I designed! You can talk to it and get helpful information from an augmented avatar.” Lawyer: “Sorry, AR ASSISTANT® is a registered trademark, and you just infringed it.” Developer: “Well, what else am I supposed to call a virtual assistant that you […]
In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]
Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.
The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!
Good news: the newest nominee to the U.S. Supreme Court gets copyright law, including how it does–and doesn’t–apply to emerging forms of digital media. The 10th Circuit’s 2008 decision in Meshwerks v Toyota Motor Sales USA, Inc.–which Judge Neil Gorsuch wrote–is one I’ve cited in this blog several times. Of course, it’s one that comes to mind […]
Piotr Kulaga, a UX Analyst & Designer in Sydney, Australia, has been reading this blog about as long as anyone. His time in the digital media industry gives perspective, and he shared the following thoughts about my recent post on False Advertising in VR that I thought were worth sharing. Here they are, reproduced from his […]
This post also appears on Ahead of the Curve, the definitive law blog for navigating the automotive supply chain, from Warner Norcross & Judd LLP. Automotive suppliers and manufacturers around the world are getting in on the virtual and augmented reality bandwagon. The CEO of Jaguar Land Rover North America, for example, recently revealed that […]
Every week, the U.S. Patent and Trademark Office publishes a Gazette full of trademark applications that it has “allowed.” This means that the marks will be registered as requested unless someone steps in to oppose the registration within the 30-day period following the publication. Keeping an eye on this Gazette (or having your attorney do so) […]
With the surging popularity of virtual reality technologies has come a wave of companies creating content for virtual worlds. This includes not only the design of new and fanciful creations, but also scans of the existing, physical world. A lot of scans. The demand for virtual recreations of the physical world is more than understandable. “The […]