Who wins when AR collides with property laws?

“When does my right to free speech conflict with your right to private property? Increasingly, augmented reality lies at that intersection – and that’s creating headaches for property owners, gamers and digital developers, not to mention police officers.” Read the rest of my article here in the Grand Rapids Business Journal

AR Developers: You Leap Too Far, You Leap Alone

Understanding Magic Leap's Creator Agreement

The AR world is justifiably abuzz about finally getting its hands on the Magic Leap One. This long-rumored device may not (yet) create immersive illusions of whales diving through gymnasium floors, but it does appear to be an important step forward in AR smartglasses technology, proving the naysayers wrong. Developers across the world have been […]

Snapchat’s Speed Filter Opens the Door to Lawsuits

The following guest post was authored by Tariq Akeel, a J.D. candidate at Michigan State University School of Law and a 2018 Summer Associate at Warner Norcross + Judd LLP. Can you sue an online advertisement forum for allowing users to post sex trafficking ads? How about Yahoo for failing to remove offensive content created […]

AR-Induced Trespass May Yet Be a Thing

Court Refuses to Dismiss Class Action Against Niantic

The following guest post was authored by Benjamin P. Nimphie, a J.D. candidate at Boston University School of Law and a 2018 Summer Associate at Warner Norcross + Judd LLP. If a tree falls in the forest, and no one is around to hear it, does it make a sound? By the same token, if a […]

“AR Assistant” As a Registered Trademark?

Imagine this scenario:   Developer: “Hey world, check out this new AR assistant I designed! You can talk to it and get helpful information from an augmented avatar.” Lawyer: “Sorry, AR ASSISTANT® is a registered trademark, and you just infringed it.” Developer: “Well, what else am I supposed to call a virtual assistant that you […]

Reality Barks, But Fails to Bite

Two recent lawsuits against AR/VR developers fall short

In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]

Plain Contractual Language: A Reality That Can’t Be Augmented

Learn the Lessons of Voorhees v. Tolia

Often, disputes between cutting-edge technology companies raise very common legal issues and are resolved by well-established law. After WNJ’s Emerging Media & Technologies team broke exciting new legal ground for the augmented reality industry in last year’s Candy Lab v. Milwaukee decision, a recent decision by the federal court in New Jersey reminds us that many […]

AUGMENTED LEGALITY(R) Finds a New Home at WNJ.com

Since January 2011, AUGMENTED LEGALITY(R) has been my primary platform for sharing my predictions and analysis of the legal issues raised by augmented reality, virtual reality, advanced social media, and other cutting-edge emerging technologies. Although I was a law firm partner at the time, this platform was my own, hosted on my personal domain at […]

Kudos to Niantic for Anticipating Storms of Liability in Its New AR Gaming Mechanic

Although mainstream media still propagates the narrative that Pokemon Go crashed and burned after it exploded onto the scene in July 2016, the truth is that the game remains quite popular, continues to plow new ground in location-based AR gaming. Niantic’s latest update to the game, released last week, not only adds a third set […]