How to Win Half a Million Dollars from Magic Leap

3 Tips for Understanding Magic Leap's Independent Creator Program

If there’s one thing you can say about Magic Leap, it’s that the company is not afraid to spend money. Having already secured $2.3 billion in investment rounds for its recently launched Magic Leap One augmented reality headset, it is now running a contest to determine which independent AR developers it will invest in to […]

IP Rights in Augmented Reality and Virtual Reality

Complimentary Passes Still Available

I’m honored to have been invited by Strafford to help deliver their first webinar  on “IP Rights in Augmented Reality and Virtual Reality.” Followers of this blog and friends of WNJ can still message me for details on how you can get a complimentary pass (a $300 savings)to the event, which is tomorrow, October 22. […]

Who wins when AR collides with property laws?

“When does my right to free speech conflict with your right to private property? Increasingly, augmented reality lies at that intersection – and that’s creating headaches for property owners, gamers and digital developers, not to mention police officers.” Read the rest of my article here in the Grand Rapids Business Journal

AR Developers: You Leap Too Far, You Leap Alone

Understanding Magic Leap's Creator Agreement

The AR world is justifiably abuzz about finally getting its hands on the Magic Leap One. This long-rumored device may not (yet) create immersive illusions of whales diving through gymnasium floors, but it does appear to be an important step forward in AR smartglasses technology, proving the naysayers wrong. Developers across the world have been […]

Snapchat’s Speed Filter Opens the Door to Lawsuits

The following guest post was authored by Tariq Akeel, a J.D. candidate at Michigan State University School of Law and a 2018 Summer Associate at Warner Norcross + Judd LLP. Can you sue an online advertisement forum for allowing users to post sex trafficking ads? How about Yahoo for failing to remove offensive content created […]

AR-Induced Trespass May Yet Be a Thing

Court Refuses to Dismiss Class Action Against Niantic

The following guest post was authored by Benjamin P. Nimphie, a J.D. candidate at Boston University School of Law and a 2018 Summer Associate at Warner Norcross + Judd LLP. If a tree falls in the forest, and no one is around to hear it, does it make a sound? By the same token, if a […]

“AR Assistant” As a Registered Trademark?

Imagine this scenario:   Developer: “Hey world, check out this new AR assistant I designed! You can talk to it and get helpful information from an augmented avatar.” Lawyer: “Sorry, AR ASSISTANT® is a registered trademark, and you just infringed it.” Developer: “Well, what else am I supposed to call a virtual assistant that you […]

Reality Barks, But Fails to Bite

Two recent lawsuits against AR/VR developers fall short

In two separate judicial decisions issued within the past month, plaintiffs suing AR/VR developers failed to get the relief they were looking for. While every case rises and falls based on its own facts, these examples are instructive of the type of litigation that AR/VR companies are actively facing right now, and for which others […]

Plain Contractual Language: A Reality That Can’t Be Augmented

Learn the Lessons of Voorhees v. Tolia

Often, disputes between cutting-edge technology companies raise very common legal issues and are resolved by well-established law. After WNJ’s Emerging Media & Technologies team broke exciting new legal ground for the augmented reality industry in last year’s Candy Lab v. Milwaukee decision, a recent decision by the federal court in New Jersey reminds us that many […]

Learn from WNJ Partner Brian Wassom about the amazing potential of augmented / virtual / mixed reality technologies, and the intellectual property concerns and opportunities that come along with them.

Date: February 16, 2018
Time: 12:00-1:00 p.m.
Event: Intellectual Property Seminar on IP in Augmented & Virtual Reality
Sponsor: Federal Bar Association - E.D. Michigan Chapter
Venue: Theodore Levin U.S. Courthouse
Location: 231 W. Lafayette
Detroit, MI 48226
USA
Public: Public
Registration: Click here to register.

The WNJ Emerging Media & Technologies Industry Group has been advising AR/VR companies for years, and knows this industry like few others. Have questions? Give us a call!